Building brands with instinct, honesty & a bit of spark.
Because when it’s honest, people feel it.
I’m Christine, your brand partner.
When we work together, I’m part of your support system. Brand strategy and identity work doesn’t begin with a call and end with a slide deck — it runs through every part of your business, from your thinking to your culture to the way you show up in the world. My role is to help you make sense of it and make it mean something.
Where it began
I was the kid at the kitchen table drawing, until one of those infamous United Colors of Benetton billboards stopped me in my tracks. I realised design wasn’t just beautiful — it could make you feel something, spark connection, and even drive change.
Growing up in Ireland shaped who I am — community, creativity, and curiosity run deep. That billboard moment showed me how design could move people, and it set me on a journey that eventually brought me to Bristol, carrying those roots with me.
Over 20 years, I’ve worked across art, media, TV, corporate finance, and the charity sector before going out on my own nearly a decade ago.
How I work
I work from the inside out. That means starting with what makes you tick — your values, beliefs, and behaviours — and aligning them with how you show up through culture, voice, visuals, and actions.
I don’t believe “culture” belongs only to corporations. It belongs to all of us. And I don’t believe in gatekeeping the questions. When I ask, I welcome the long answer. When you ask, you’ll never be made to feel small.
What you get with me
Fiercely anti-bullsh*t
Straight-talking strategy.
No jargon. No ego. No dickheads.
Honouring nuance + humanity
I hold space for the grey.
You can bring the whole picture — mess and magic included.
Behaviour > buzzwords
Brands don’t need longer lists of values. They need lived ones.
I’ll challenge the gap between what’s said and what’s done.
Accountability that isn’t performative
I’ll call myself out. I’ll expect you to show up too.
This work deserves more than lip service.
Curiosity, compassion, courage
The foundations of everything I do.
No shame, no judgement. Just clear questions and honest reflections.
No fence-sitting, no ego battles
I know where I stand.
You’ll get clarity, not combat — and never shrinking or shouting to make a point.
The human side
What matters to me isn’t polish, it’s the details that make life feel real:
Conversations that spark ideas I couldn’t have reached alone
The right song at the right moment (kitchen dance floor optional, but encouraged)
Crisp mornings, strong coffee, and the sense that today could go anywhere
Handwritten notes, messy mind maps, scribbles that make more sense later
People who challenge assumptions and shift perspective
Awkward pauses, double meanings, the untidy edges of life
Knowing when to go all-in — and when to step back and protect my energy
This is the same lens I bring to brand work: alive to nuance, grounded in behaviour, more interested in substance than surface.
What Clients Say
“Christine doesn’t just do branding — she sees you.”
— Lola Nova
“It’s like brand therapy, but with direction and clarity.”
— Zöe Jones, Director at Manor Resources
“I finally feel proud to talk about my business. That says it all.”
— Laura Taylor