Building brands with instinct, honesty & a bit of spark.
Because when it’s honest, people feel it.
Hi, I’m Christine.
Brand Strategy & Identity Partner. Creative guide. Culture nerd. Straight-talker with a sharp eye and a knack for seeing what matters.
I’m a designer by trade — it’s how I cut my cloth.
Design’s been in my bones for as long as I can remember. But I’ve never seen it as just making things look good.
For me, design has always been about why — why it matters, who it’s for, what it needs to do.
Long before I called it “strategy,” I was designing for meaning.
Asking better questions. Listening closely. Creating with the outcome in mind.
Now, I work with good humans — founders, creatives, and teams — to build brands that feel like truth, not templates.
Brands with purpose. With edge. With actual emotional connection.
That’s why I do what I do:
To make people feel something.
To make you proud to show up.
To bring clarity, culture, and connection into alignment — and build brands that go beyond surface, shaping real change.
What Matters Around Here
Say what you mean. Mean what you say.
No posturing. No jargon. Just words — and work — that hold up.
Clarity over cleverness.
Because being understood will always matter more than sounding smart.
Curiosity with compassion.
Ask the real questions. Hold space for the honest answers.
Creativity with purpose.
Design isn’t decoration — it’s how ideas take shape and shift something real.
How I Got Here
I’ve been doing this for a while — 20+ years in creative work.
Started in Ireland. Rooted in Bristol.
Design degree, real-world edge, and a deep respect for the people behind the business.
I built a brand studio. Then I outgrew it.
Now I work under my own name — because this is my work. My way.
And because I ask my clients to show up fully, so I do too.
My approach is rooted in collaboration, intuition, and action.
I don’t sit behind the curtain. I get stuck in.
Whether it’s strategy, identity, culture — or the full lot — I help make the invisible visible, and bring your brand to life from the inside out.
Inside My World – Things I Love
Conversations that spark unexpected ideas — not blank pages
The right song at the right time (kitchen dance floor required)
Crisp mornings, coffee, and “today could be anything” energy
Handwritten notes, messy mind maps, scribbled thoughts — I remember better when I write it
People who surprise you — the ones who shift your assumptions
Awkward moments, double meanings, untidy edges of life
Big energy when I’m on — and fierce protection of rest when I’m not
What Clients Say
“Christine doesn’t just do branding — she sees you.”
— Lola Nova
“It’s like brand therapy, but with direction and clarity.”
— Zöe Jones, Director at Manor Resources
“I finally feel proud to talk about my business. That says it all.”
— Laura Taylor
Final Invitation
If you’re feeling stuck — or ready for your brand to feel more like you — I’m right here.
Let’s make something real.